MKTG1427 Digital Marketing @ RMIT

Reese Ng Avatar

Hey! My name is Reese, a second-year marketing student currently studying at RMIT.

A growing passion to learn about the marketing world led me to learn about the digital marketing module. This blog documents my journey of applying marketing theories to real-world contexts, sharing insights, reflections, and practical learnings along the way.

Welcome to Reese

Reese’s Blog examines digital marketing through critical analysis and reflection, inviting readers to question trends, test ideas, and consider ethics, data, and audience impact.

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An overhead view of a minimalist white workspace where several glossy, oversized index cards are arranged in a loose grid, each printed with a bold digital marketing concept: a stylized search bar, a megaphone icon, a shopping cart, an email envelope, and a bar chart. A slim black tablet lies to one side, its screen showing a monochrome wireframe of a marketing campaign flow. Soft, even studio lighting creates almost shadowless clarity, emphasizing shapes and negative space. The color palette is restrained to blacks, whites, and a few precise accent colors like cobalt blue and vivid orange. The mood is analytical and organized, with a clean, modern, infographic-inspired aesthetic in sharp focus across the entire frame.